Friday the 13th, 2013 marks the day of the unprecedented Beyoncé visual album release via iTunes.
The manner in which Queen Bey released her 5th solo album has come as a big surprise to all media and fans, who never for a second saw this coming. While usually artists release teasers, sneak peeks, leaks of the first singles or go into a viral marketing campaign, no such thing was the case with this new self titled album Beyoncé released today. As could be expected of a Beyoncé album, after the release, social media went crazy and downloads via iTunes went into a meltdown.
Next to doing a great job in keeping it hush until the day of release, the album sets it self apart by the mere fact that the album contains 14 songs and 17 videos, which were all prerecorded and released at the same time. This of course is an exciting treat to Beyoncé fans, who now do not have to wait for the next video to be released, but can relish on every video right away straight from the album.
In the mini documentary called “Self-Titled part 1”, which Beyoncé released on her Facebook page, as a part of the big surprise reveal of the album, she shares her motives for approaching the release of her album in this unique way:
“I see music. It’s more than just what I hear. When I’m connected to something, I see visuals or a series of images that are tied to a feeling or an emotion, a memory of my childhood. Thoughts about life. My dreams or my fantasies. And they are all connected to the music. And I think it’s one of the reasons why, I wanted to do a visual album.”
On Instagram Beyoncé released this short InstaVideo to let her fans know about the new album. The 14 songs & 17 videos (some of which are marked explicit) contain collaborations with artists such as: Justin Timberlake, Timbaland, Drake, Pharrell Williams and of course, her husband Jay-Z. Right. Right now, the album is only available as a download via iTunes. The production of the physical two-CD/DVD set from Columbia Records begins today.
30 second snippets of all 17 videos from the album have been released on Beyoncé’s YouTube channel. Here’s one that shows you a short shot of Beyoncé carrying her daughter Blue Ivy in the sweet song named after her daughter.
Like all of the other solo albums Queen Bey released so far, I’m sure this one will be no less of a chart topping success. Are you a big Beyoncé fan and did you download the album yet? Let me know what you think of it, in the comments section.