We live in a world that is rapidly changing. A world of disruptive innovation. Since the introduction of 3D printers, we see those things popping up in all shapes and sizes, and there are all types of creative ways of using them. Whether it be for medical purposes, or to print things as big as a house (literally)! This 3D printing stuff keeps surprising me.

So imagine my excitement (as a woman who appreciates the heck out of makeup) when I read about this lady called Grace Choi, who invented a 3D printer to print your own makeup! YES, ladies (and some men), you read that right: PRINT your OWN makeup! I’ll give you fellow makeup lovers a moment to calm down and collect yourself. 🙂

I can just see it now.. think about printing all the custom made shades of eyeshadow you ever wanted or to bring back that favorite lipstick shade of yours that the manufacturer discontinued for some silly reason, leaving you without your ‘go to’ lipstick. And what about not having to pay ridiculous amounts of your hard earned money (for something you could then easily create yourself)! Times and things keep on changing!

Grace Choi MINK
Grace Choi MINK

Grace Choi presented the 3D printer, a small white square printer with a pink (of course) logo at the TechCrunch Disrupt NY 2014. The 3D makeup printer is named MINK. Her company is based in New York (USA) and the MINK printer is set to be released at the end of this year. The prince of a MINK lies around $300 (which I think is a sum most makeup loving women easily spend on certain brands of makeup anyway). If you want to be kept in the loop when the official MINK launch takes place, click on this link to sign up for their email notification service.

“Mink is a desktop printer that prints makeup. It can take any image and instantly transform it into a wearable color cosmetic, turning any camera, phone or laptop into an endless beauty aisle. ~MINK”

In the video below, you can watch Grace as she unfolds the reasons why she invented MINK and how it works. She also answers the questions of the panel on stage at the TechCrunch Disrupt NY 2014.

“What we’re doing is taking out the bull shit. Big makeup companies take the pigment and the substrates and mix them together and then jack the price. We do the same thing and let you get the makeup right in your own house.”

Let’s keep an eye out on this thing and see how it works. It will be interesting to see if the MINK will have a big impact on the makeup industry as we have known so far. Will you be a MINK owner? Yes? No?

Makeup your mind,